Country of Origin: South Korea
CHAR CHAR – Professional Hair Care Inspired by Nature

Brand Philosophy:
CHAR CHAR is committed to developing professional personal care products by extracting effective ingredients from natural botanicals. The brand focuses on meeting consumer needs for comprehensive hair care—cleansing while delivering deep nourishment and repair.

Key Ingredients:
In addition to argan oil, silk protein, and amino acids, the formula may also contain cationic polymers. These positively charged conditioning agents bond with the negatively charged hair surface, forming a smooth, protective layer over the strands.

Main Benefits:

• Nourishment & Smoothness:
  Delivers deep nourishment to the hair shaft, helping nutrients penetrate the core of each strand. Smooths the cuticle, reduces friction, and minimizes tangles—making hair easier to manage and comb through.

• Anti-Static Control:
  Cationic polymers help neutralize static electricity on the hair surface, reducing flyaways and frizz for a sleeker, more polished look.

• Enhanced Shine:
  Continuous nourishment improves the hair’s natural luster, making it appear healthier, more vibrant, and full of life.